I analyze Google patents and translate them into plain language.
Here you'll find practical insights you can implement in your SEO strategy.
Rafał Borowiec
June 19, 2026
8 min read
"Generating word completions based on shared suffix analysis" · Google LLC · priority 2011-07-11 · granted 2014-11-11
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Rafał Borowiec
June 12, 2026
9 min read
Three Google patents (US8812435B1, US11249993B2, US11714841B2) describe the same pattern: AI Search extracts facts from **semantic HTML structure** — attribute-value pairs in tables and lists — not from image pixels.
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Rafał Borowiec
June 6, 2026
7 min read
Classic rank tracking was designed for a world where one query = one result = one position. That world no longer exists. In AI Overviews, AI Mode, Perplexity, ChatGPT Search, and Gemini, the answer is…
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Rafał Borowiec
June 5, 2026
8 min read
Most discussions about AI Overviews (AIO) stop at retrieval: "be in the top results, and the system will summarize you." This oversimplification costs visibility. Between document retrieval and final answer synthesis…
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Rafał Borowiec
May 19, 2026
42 min read
Google's AI Search guide is clinically correct, but operationally incomplete. A patent-based analysis of RAG, source selection, factual corroboration, passage scoring, query fan-out and structured data.
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Rafał Borowiec
February 27, 2026
20 min read
How Google's context-aware dialog management patent — invented by Polish engineer Piotr Tąkiel — reveals the mechanics behind topic relevance scoring, semantic relationship graphs, and relevance decay. A deep dive into what this means for topical authority in SEO.
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Rafał Borowiec
February 24, 2026
18 min read
Deep analysis of how Google identifies, weights, and uses named entities to create implicit search queries based on contextual state. Learn how entity recognition, weighting mechanisms, TF-IDF analysis, and contextual relevance shape modern SEO strategy.
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Rafał Borowiec
February 17, 2026
25 min read
How Google's Information Gain Score measures the incremental value each document adds beyond what a user has already consumed — and how SEO professionals can use this framework to create genuinely differentiated content in the age of AI.
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Rafał Borowiec
February 17, 2026
11 min read
How document-level signals — link authority, freshness, engagement, and authorship — are integrated directly into transformer attention matrices, making the trustworthiness of a source a structural part of how models understand content.
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Rafał Borowiec
February 16, 2026
22 min read
Google's stateful multi-turn search framework merges retrieval with generative AI through context engines, LLM orchestration, and embedding verification - transforming search from isolated queries into contextual conversations anchored to trustworthy documents.
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Rafał Borowiec
February 16, 2026
18 min read
Google's Patent US12536233B1 reveals AI-generated landing pages that can replace underperforming search results. Learn how machine-learned content generation, document-level scoring, and behavioral signals are reshaping SEO strategy.
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Rafał Borowiec
February 16, 2026
15 min read
Deep dive into Google's latest patent publication: Chain-of-Thought reasoning and Selective Rendering for wearables. Understand the architecture of the next-gen 'Answer Engine' and its impact on search visibility.
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Rafał Borowiec
December 14, 2025
10 min read
How does Google identify central entities on pages? Analysis of patent US9009192B1: entity graph, topical relationships, and practical SEO applications.
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Rafał Borowiec
December 14, 2025
12 min read
How does Google use historical data to evaluate websites? Analysis of patent US7346839B2 and Koray Tuğberk Gübür's concepts: ranking, topical authority, and user behavior. Practical insights for your SEO strategy.
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